About

I’m a multidisciplinary Creative Director with over 15 years of experience crafting compelling stories, designing strategic visual content, and leading creative teams across digital, editorial, and transmedia platforms.

My career started in illustration and editorial design, but curiosity led me into content creation, branding, and multimedia storytelling. Since then, I’ve worked with global brands like Ferrero (Nutella, Kinder, Rocher), national media like RTVC, and social organizations such as CIVICUS Monitor and FLIP, using creativity as a tool for change, compassion, and connection.

From developing cross-platform campaigns and writing scripts, to directing regional teams for peace-building initiatives in Colombia, my focus is always the same: to tell stories that move people—and move society forward.

Currently, I’m leading creative direction at Olympusat, where I oversee visual strategies and content for streaming platforms like Samsung, Roku, LG, and Amazon.

🔹 PROFILE

Multidisciplinary Creative Director with over 15 years of experience leading visual communication, content strategy, and brand storytelling across digital, editorial, and transmedia platforms. Proven track record in directing high-impact campaigns for international NGOs, media companies, and commercial brands. Passionate about using creativity for social change and crafting narratives that inspire connection, empathy, and action.

🔹 CORE SKILLS

• Creative Direction — Leading cross-functional teams to deliver cohesive, strategic creative projects.
• Content Strategy — Designing campaigns and stories that align with brand identity and social goals.
• Illustration & Visual Design — Developing bold visual concepts across digital and print media.
• Transmedia Storytelling — Integrating photography, video, and digital tools to create immersive brand experiences.
• Team Leadership — Building collaborative environments that foster innovation and quality.

🔹 SOFTWARE

Adobe Creative Suite · Affinity Design Suite · Microsoft Office · Basic HTML & WordPress

🔹 EXPERIENCE

Creative Director
Olympusat | 2022 – Present

• Lead creative operations and design strategy for FAST channels and OTT platforms including Roku, Samsung, LG, and Plex.
• Oversee delivery of visual content, promos, and brand assets, ensuring a consistent visual identity.
• Spearhead editorial and promotional content for Detrás FreeTV app.

Creative Consultant
CIVICUS Monitor 

• Developed visual campaigns and annual reports for human rights initiatives such as People Power Under Attackand Stand As My Witness.
• Enhanced website and social media visuals to boost engagement and awareness of civil society issues.

Creative Director
YoungMarketing

• Directed content for TEDxBogotá and other branded experiences.
• Led workshops promoting co-creation and internal communication within client organizations.

Creative Director
Poliedro Studio / British Council / ICBF

• Created an award-winning campaign on second chances for Colombian youth in conflict with the law.
• Directed documentary storytelling featuring youth voices to promote rehabilitation and change.

Design Lead / Consultant
OACP (Office of the High Commissioner for Peace)

• Conceptualized “En Vos Confío,” a trust-rebuilding campaign in post-conflict regions.
• Led local creative teams to produce authentic, culturally rooted materials.

Creative Designer
Sancho BBDO

• Produced engaging social media content and strategies for Ferrero brands (Nutella, Rocher, Tic Tac, Kinder).
• Developed innovative digital formats for audience engagement.

Head of Design / Consultant
RTVC – Colombian Public Media

• Created visual identities for TV and transmedia projects.
• Designed advertising materials and show concepts to support public communication goals.

Creative Consultant
FLIP – Foundation for Press Freedom

• Designed the annual report and various campaigns promoting press freedom in Colombia.

Content Strategist
HuevoFrito Studio

• Designed storytelling strategies and scripts for diverse brand campaigns.

Creative Director
FactorialMedia

• Led creative teams producing multi-platform campaigns for events and brands.

🎯 What I bring to the table:

• Strong creative leadership
• Strategic content design
• Visual storytelling that resonates
• Team building and collaboration
• A deep belief that creativity can make the world better

If you believe in meaningful storytelling and bold ideas that inspire, I’d love to connect.